Argentinian league rebrands to Torneo with new partnership

Argentina’s prime pro-soccer league is getting a rebrand after it secured a brand new sponsorship cope with Chiliz, the creators of fan tokens and the blockchain rewards app.

In response to a July 15 announcement from Socios, the partnership with the Argentina Soccer Affiliation (AFA) will see the Primera Division renamed as Torneo for the 2021/2022 season, with Torneo which means “match” Spanish.

Torneo was based in 1891 and was the primary skilled league shaped outdoors of the UK. The partnership is a major transfer from each events, as a crypto firm has been chosen as the primary industrial title used to rebrand the league.

“We’re very comfortable to kick off this journey with It’s a crucial settlement, because it’s the primary time the Argentinian league companions with a industrial model to rename the match,” stated President of the AFA, Claudio Tapia, as a part of the announcement.

The agency additionally highlighted that the announcement follows from a partnership with the AFA to formally launch licensed Argentinian Nationwide Soccer staff tokens on June 11.

The Socios app is a direct-to-consumer platform that leverages the Chiliz blockchain to tokenize sports activities franchises by providing formally licensed fan tokens. Fan token holders then earn varied rewards and voting rights by way of the app.

The platform reportedly shares half of its proceeds from fan token gross sales with its partnered golf equipment, and the agency touts that fan tokens have already “generated over $150M in income” to be shared with its companions in 2021.

Associated: Chiliz takes to the monitor with System 1 fan tokens

The platform has notched an in depth record of partnerships with prime sporting giants such because the NBA’s Boston Celtics and Philadelphia 76ers, The Final Preventing Championship and the English Premier League’s Manchester Metropolis to call just a few.