tldr; E-commerce platform Shopify is now permitting retailers on its platform to promote non-fungible tokens (NFT) on to prospects. Shopify President Harley Finkelstein mentioned that earlier than Shopify’s transfer, its retailers must promote NFTs by way of a third-party market, forcing them to relinquish management of the sale and the client relationship. “As soon as once more we’re placing the ability again into the arms of retailers,” he added
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