Yana Novikova is on a mission to unravel advanced issues earlier than they really turn out to be issues. In her seven years at Ripple, Yana has approached each problem with the dedication to seek out readability in complexity by utilizing her wealth of expertise and business data.
She began her profession at Ripple as one of many first product managers engaged on the technical protocol layer, progressed to main the On-Demand Liquidity group, and most not too long ago earned the function of Head of Product for RippleX.
Her accent affords others a glimpse into her background, however she is extra involved with wanting forward, particularly in the case of anticipating the wants of the shopper.
“You must perceive the business and it’s important to perceive what’s essential for a buyer and when it’s essential,” Yana explains. “You don’t need to look forward to the shopper to ask for it. You nearly need to have already got the product for them earlier than they even come to you.”
She continues to use the sort of pondering as each her function at Ripple and her respective prospects — from the enterprise to the developer on the XRP Ledger — evolve. She excels at bringing collectively international cross-functional groups to allow buyer suggestions to be the north star for product growth.
Yana is — fairly actually — at all times transferring ahead. She’ll go for a run to assume via the newest work puzzle or spend weekends climbing the San Francisco hills for a view of the Bay. Her drive to beat work-related obstacles has manifested itself right into a bodily vitality, reflecting the speedy tempo of the crypto business and her profitable profession journey.
With all that Yana’s achieved, she’s a agency believer in taking the time to have a good time the wins. She’s traveled the world and even lived and labored in Singapore for a part of 2019.
“As soon as she is in a social setting, you actually notice there’s simply a lot extra to Yana than simply pure execution and the exhausting work that she places in at work,” says Amir Sarhangi who labored with Yana for over two years on the On-Demand Liquidity group.
Yana has raised the bar not just for ladies pursuing careers in crypto, however everybody working within the blockchain business. And she is going to proceed to take action for years to come back.
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